Client: Primary Industries and Regions - Government of South Australia

South Australia’s Riverland, home to many of the State’s fruit orchards, is highly susceptible to fruit fly. Though it is a designated pest free area, it is a fragile balance. One piece of fruit is all it takes to set off an uncontrollable explosion of fruit fly. This could wipe out crops and ruin livelihoods. As a popular tourism area, there are always people entering. Unfortunately, there is low awareness of the incredibly important, and strict, fruit and veg quarantine rules.

We needed to raise awareness of the rules, by showing that a small piece of fruit could have devastating consequences.