AWARD School 2023
AWARD School, established in 1983, is APAC's most acclaimed course for aspiring creatives.
2nd Place in South Australia
Achieving 2nd place in SA with 5 out of 10 works up on the wall (Outdoor/Poster, Print Campaign, Film/TVC, Radio, and Integrated Advertising) was extra rewarding because I was juggling a lot of things while doing AWARD School. Working as a freelance art director, helping put up a group exhibition for SALA Festival and doing other projects on the side. I knew from the beginning that it’s gonna be tough for me considering the time, but I made it. And I am proud that I put out a folio that 100% reflects me. It’s one of the most amazing experiences I had as a creative.
Glad® Tuff Stuff® Garbage Bags
How: A Simple OOH Poster
The proposition: The toughest garbage bags
Cadbury Favourites
How: A magazine print campaign
The proposition: There’s something for everyone in a box of Favourites.
RYOBI Hedge Trimmer
How: 30 Second TV commercial
The proposition: The fastest way to get your hedge in shape
Australian Red Cross
blood donation
How: 30 Second Radio Ad
The proposition: Your blood is more powerful than you think
Roll Up Your Sleeves
John: "I saw the house on fire and I ran into the flames to help save the child.
What's the most heroic thing you did?"
Matt: "Oh. I saved 3 people."
John: "Really? How did it happen? How did you save them?"
Matt: "I rolled up my sleeves. That's all that I did. Just.. rolled up my sleeves."
FVO: "Be a bloody powerful hero. Donate blood."
FVO: "Australian Red Cross."
Qantas
Direct flights from Sydney to London
How: Three or more components executed across at least three platforms, such as TVC, radio, press, live stunt, banner ad, website, app etc.
The proposition: Fly from Sydney to London non-stop…
Bringing London Closer
INSIGHT
Australia is very far away from everywhere and existing flights to London could take about 23-30 hours with stopovers.
IDEA
The 20-hour non-stop flight from Sydney to London is bringing families, friends, opportunities, and experiences closer, and ultimately, bringing London closer.
EXECUTIONS
Digital Outdoor
We put up an interactive ad that uses AR on bus shelters where we see the buses that pass by turn into London's bright red double-decker bus as they move.
PR/Activation
We place a giant replica of Big Ben and London's red bus near the Sydney Opera House. The Big Ben chimes every hour and announces: Fly Sydney to London. Direct with Qantas. Bringing London closer.
Film/TVC
Scene: Couple talking to each other on video call. Woman is in London and man is in Sydney.
Greenpeace
End plastic pollution
How: A PR Idea
The proposition: Single use plastic created today, will be in the ocean tomorrow
Rage for the Ocean Venting Machine
INSIGHT
Products in plastic packaging are sold everywhere like in vending machines and these often end up in the ocean killing marine biodiversity.
PR HEADLINE
Greenpeace Replaces Vending Machines with 'Venting Machines' to Protest Ocean Plastic Pollution
EXECUTION
On Earth Day, Greenpeace hijacks the vending machines in the citv and replaces them with "Venting Machines." Inside the Venting Machine vou can punch the bag and crush the plastic inside. A reusable cup is dispensed after completing the activity.
Particibants can share photos/videos on social media with the hashtag #RageForTheOcean as a pledge to reduce plastic use.
Coming Out to Play
A product, business or entrepreneurial idea
INSIGHT
Outdoor and sports activities can help improve the mental health of the youth, but LGBTQ+ teens and pre-teens experience discrimination outdoors. There are no outdoor and sports programs dedicated to LGBTQ+ vouth.
IDEA
We create an outdoor and sports company called QueerVentures. The company hosts programs and events led by LGBTQ+ people for LGBTQ+ youth.
EXECUTION
QueerVentures creates a more inclusive outdoor and sports experience for LGBTQ+ youth where they can be in the great outdoors, connect with nature, and play sports with other people in the community. We will partner with government agencies and educational institutions to promote the programs.
Programs:
Rainbow Pitch - an inclusive vouth athletics program at QueerVentures' Rainbow Oval
Nature & Nurture Pride Walks - a trail walk to connect & learn about nature
Queer the Outdoors Camp - a week-long camp of great outdoors, arts & crafts activities and social events
(To be launched at Sydney World Pride 2024 through Nature to Oxford Street Pride Parade)