Go ALL IN
Integrated Campaign
I collaborated with Showpony Advertising in concepting, art direction, storyboarding, and doing finished art for brand and retail campaigns and other in-event executions of VAILO Adelaide 500 (2024).
Client: VAILO
Supercars will take to the streets of Adelaide each day of the event as drivers prepare for what is expected to be the championship deciding final with exciting support categories including the Dunlop Series, Trico Trans-Am as well as the exclusive return of the Boost Mobile Stadium Super Trucks. Complimenting the on-track schedule are event firsts, NAPA Speedway Sprintcars in the City, over both Thursday and Friday nights, and Round 3 of the Australian Supercross Championship featuring the Boost Mobile Supercross Sprint to be featured across all four days.
15’ TVC
Hero Visuals
Outdoor
Retail Campaign
Agency: Showpony Advertising
Creative Director: Rory Kennett-Lister
Executive Creative Director: Parris Mesidis
Senior Creative: Andy Scott
Senior Creative: Chico Zuccato
Art Director: Althier Alianza
Producer: Alex O’Neil
Head of Strategy: Ana Coelho
Account Manager: Brooke Loveday
Account Executive: Lachlan Varricchio