Client: SA Health

Working in healthcare can be tough – long hours, intense working environments and often, people’s lives literally on the line. To do the job well, you have to care deeply, and healthcare workers do, readily accepting these challenges as part of the job. Unfortunately, there are other things they are being forced to accept.

In South Australia, abusive and violent behaviour against healthcare workers increased by 43% last year.

Drawing from the real experiences of frontline staff, this campaign places the public in the position of the healthcare worker, highlighting the disturbing abuse they face in their day to day.