Infinite Dragon Life Insurance Agency Inc.
Brand Identity
Office: Taguig, Philippines
Infinite Dragon Life Insurance Agency is a financial services agency from PRU LIFE UK providing tailored-fit solutions in one’s financial well-being by sharing the importance of proper financial planning. They open doors of opportunities to everyone who dreams and aspires to become a better version of themselves by getting into the industry.
Design Challenge
How do we come up with an identity that has a strong brand recall and design language that would be marketable to young professionals?
Ideation
Infinite Dragon wants to stand out among the existing branches that heavily uses red colour palettes, and emblem and pictorial logos. They want a unique character that would engage young professionals who are looking to kickstart their career in financial services.
Prior to opening his own branch, the branch manager and CEO, Gerard Ortile used wolf as his team’s symbol. Since they are incorporating their branch from Double Dragon Life Insurance Agency, they need to incorporate Dragon in their brand. The Infinite Dragon team wanted both the dragon and wolf present in their logo.
We used symbols that would perfectly represent the brand. We want the visual identity to be bold and sleek, and incorporated dynamic shapes that shows diversity and collaboration. We used rustic orange and teal for a vibrant, modern look that’s easy on the eyes and to reflect the optimism and energy of the youth.
The abstract symbols represents inifinite, dragon and wolf.
The logo consists of 2 basic elements: The Infinite Dragon Life Insurance Agency Inc. brand, written in mix of bold and light uppercase letters in Brandon Grotesque font and the iconic mark consisting of abstract shapes in teal and orange colors.
