From the Mountain to the Streets
Integrated Campaign
Client: VAILO Adelaide 500
The challenge:
Grab the attention of a loyal Bathurst 1000 audience and turn their minds (and wallets) to the VAILO Adelaide 500.
The solution:
Create a wildly engaging campaign that brings Bathurst and Adelaide together via a portal, enticing fans to follow their Bathurst experience with a trip to Adelaide for the Supercars Championship Finale on one of the best street circuits in the world.
Press Ad
Outdoor
Social
Agency: Showpony Advertising
Creative Director: Rory Kennett-Lister
Group Creative Director: Parris Mesidis
Senior Creative: Andy Scott
Senior Art Director: Michail Paderin
Art Director: Althier Alianza
Retoucher: Chico Zuccato
Senior Account Manager: Ella Wood
Account Executive: Brooke Loveday